GDPR-what does it really mean?

 

GDPR has become an acronym recognised by us all. But do you know what it really means? Well, neither did I. That is, until recent.

Cambridge Analytica Scandal

In early 2018, a data analytics firm Cambridge Analytica was revealed as having used personal data from more than 50 million Facebook users without their permission to create a digital method; politically targeting voters based on their profiles. Around the same time, a pro-Brexit whistle-blower named Shahmir Sanni claimed a firm linked to Cambridge Analytica received a healthy sum of £625,000 from the Vote Leave campaign. Sanni claims to have passed on this information to the Electoral Commission as it is feared some similar tactics may have been used in the lead up to the EU referendum.

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